Yorktown Crossing is an apartment community located in Houston, Texas. The goals included providing a pre-leasing marketing tool during the apartment's construction phase and once the apartment's construction was completed, the website would continue supporting leasing and lead generation as well as provide residents with access to online services.
The website was designed using the existing logo and property brochure threading a young and active lifestyle theme through the web site. We developed a Resident's Activity page that can be updated internally by the Yorktown Crossing management team. Website visitors can email and text friends links to various sections of the website. Residents can submit a satisfaction survey, contact the office with service requests, access moving resources and resident activities. Potential residents can fill out an online application, download printable floor plans and property amenities.
This website was developed in collaboration with Natural Graphics' account executive and creative team for Natural Graphics. In addition to designing the website, Be Digital also hosts and manages updates to the website.